One key theme that emerged from Vision 2019 in Charlotte was the importance of targeted messaging for a multi-generational workforce.
Four generations in the workforce
There are currently four active generations in the modern workforce, Baby Boomers, Gen X, Millennials, and Gen Z. Each coming to the workplace with unique needs, wants, and communication styles. Carol Hartnett, our keynote speaker, highlighted the importance of benefits messaging that is generationally targeted. In other words, treating your population like a target market, with YOU being the marketer.
We know you’ve heard it before, but here it is again, one-size-does-not-fit-all when it comes to benefits and the same is true for benefits communication. A Boomer may not want to receive updates via text, a Millennial might find calls intrusive. Use your data and assess your population to get a better understanding of what kinds of communication techniques will resonate.
We were able to catch up with one of our clients who attended Vision Charlotte. We asked her a few key questions to get to the heart of what they learned and appreciated most.
What was your favorite part of them 2019 Vision conference in Charlotte?
The communication workshop. I really enjoyed the hands-on aspect as it emphasized the importance of communications in benefits. I also enjoyed the networking events.
What was your favorite session at Vision and why?
The workshop, but I also enjoyed Jon and Rae’s presentation and Carol Hartnett. Enjoyed Carol’s high-level view of benefits and specific highlight of the generational differences in employees.
What are 3 things you learned?
Our challenges aren’t that different than others; Need to think like a marketer. Targeted messages for a multi-generational workforce is important.
What are 3 action items you’re taking away from the conference?
- Look more closely at our data and leverage that data for our communications.
- We want to build a strategy around promoting Sofia to our workforce.
- Map out a better communication strategy overall for year-round benefits promotion.
Networking over chicken and waffles
Although we pride ourselves on our learning and leadership presentations, we know how to let loose and have a little fun. Which is why our after-hours networking event took place at a classic Charlotte venue, the NASCAR Hall of Fame.
Our attendees had a blast checking out the interactive exhibits, race car simulator, and putting team work to the test with a Pit Crew Challenge. Attendees got to pump the gas, change the tire, and get the car race-ready in true NASCAR speed. Of course this kind of hustle works up an appetite.
Throughout the networking event, attendees got to sample a Charlotte BBQ-themed menu that featured chicken and waffles, pulled pork sandwiches, and Krispy Kreme bread pudding.
Interested in attending our next Vision 2019 event? Register for Vision Chicago below!